ST4SB: The No-Code/Low-Code Martech Stack You Need to Stay Competitive (June 16, 2025)
Why Building Your Martech Doesn’t Require Coding Anymore. Some Insights from 23+ Years of Testing and Evaluating Top Frameworks & Tools
If you’ve ever felt overwhelmed by the complexity of marketing technology or held back because you're not a developer—this one’s for you. Today we explore how no-code and low-code martech tools empower small business owners, solopreneurs, and digital creators to build high-converting, fully automated marketing systems—without touching a line of code.
A Note from Editor:
The format of this newsletter owes a great deal to the valuable ideas and insights of Christopher C. Penn. I am experimenting with various formats and currently I have incorporated many ideas from Chris's newsletter, The Almost Timely News to my own. Chris is an outstanding data analyst and expert in content and data marketing, consistently offering innovative ideas, frameworks, and whitepapers in the field. The only thing I’d like to say is: Thank you Chris!
The No-Code/Low-Code Martech: The Smartest Move for Small Business Owners in 2025
Let’s get something out of the way: You don’t need a developer to automate your email marketing, build your sales funnels, track customer behavior, or run sophisticated ad campaigns anymore.
In fact, over 65% of app development by 2024 was projected to be no-code/low-code (Gartner). And it’s not just a tech trend—it’s a productivity and agility revolution, especially for small businesses.
🚀 The Big Why:
Marketing today is a tech-driven beast. Between automating emails, personalizing content, handling CRM updates, and tracking funnels—it’s a lot. Traditional tools are either too complex or too expensive.
That's where no-code/low-code martech comes in.
🔧 What Do We Mean By Martech in This Context?
Marketing technology (Martech) includes tools for:
Email marketing
Lead capture & scoring
CRM
Funnels
Analytics & Attribution
Landing pages
Customer behavior tracking
Now imagine setting all that up with drag-and-drop tools, ready-to-use templates, and built-in automations.
🧰 Suggested Tools You Can Start Using Today (No Dev Needed)
Here’s my curated shortlist of no-code/low-code martech tools worth exploring (BTW: I do it too):
MailerLite: Email automation, super beginner-friendly, with landing pages and automation.
Outfunnel: Seamless integration of CRM and marketing. Connects Pipedrive, Airtable, and HubSpot to your email marketing.
Tally.so: Your Solution for Forms and Lead Capture. Gorgeous, easy-to-build forms with logic and analytics.
Zapier and Make: Streamlining Automation. Connect over 5,000 apps with no code at all.
Webflow + Memberstack: Landing Pages + Memberships. Designer-level landing pages with a powerful built-in CMS.
Customer.io: Advanced Marketing Journeys. Build behavior-triggered sequences like the pros do.
Adalo: Applications for Mobile Marketing. Build your own branded app without writing a single line of code.
📊 A Quick Data Insight
70% of SMBs now say no-code tools are essential to their digital growth strategy.
Companies using no-code martech saw 2x faster campaign execution and 33% lower cost per lead.
(Source: Forrester, 2024 Martech Survey)
🧠 Why This Matters to You
Faster time-to-market: You don’t wait weeks for a dev to build a landing page.
Lower cost: Subscription-based tools scale as you do.
More control: You can test and iterate without breaking things.
I genuinely believe this is the new operating system for online businesses. Whether you’re running a coaching service, content agency, e-learning hub, or e-commerce brand—these tools can scale you without stress.
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📤 Share This Newsletter
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📚 Catch Up on My Latest Articles
Here are a few recent articles from my site:
📚 Further Resources on Marketing Tools & Technology
The Ultimate Guide to Marketing Automation Tools (2024) – HubSpot Blog
The Best No-Code Tools for Marketers in 2024 – Product Hunt Stories
50+ Marketing Tools for Startups and Small Businesses – Buffer Library
No-Code Tools Every Growth Marketer Should Know – Growth.Design Blog
📌 Disclosures
Some links may be affiliate links. If you purchase using them, I may earn a commission—at no extra cost to you. I only recommend what I personally use or have vetted.
🎉 You Made It!
You made it to the end! That says a lot about your curiosity and commitment to building a smarter business. I appreciate you being part of this journey. Let’s keep simplifying systems and scaling success—one smart tool at a time.
Until next time,
Takis Athanassiou
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